photo
photo

ZAKARIA WAHAB

Ilmu Manajemen

NIDN/NIDK : 0014075702

Lektor Kepala

ZAKARIA WAHAB

Ilmu Manajemen

NIDN/NIDK : 0014075702

Lektor Kepala

H-INDEX

WoS H-Index : 0

Scopus H-Index : 0

Google H-Index : 0

H-INDEX

WoS H-Index : 0

Scopus H-Index : 0

Google H-Index : 0

GS Documents

Source by Sinta Kemenristek

Total : 175

The Influence of Brand Positioning and Integrated Marketing Communication on Brand Equity and The Students’ Decisions in Choosing of Palembang Tourism Polytechnic
Jurnal Manajemen Dan Bisnis Sriwijaya 17 (3), 177-184, 2019
F Febriyeni, Z Wahab, MS Shihab
Citation : 3
Year : 2019
Analisis Pengaruh Brand Image Dan Brand Awareness Terhadap Brand Equity Obat Herbal Ekstrak Kulit Manggis Mastin
Jurnal Ilmiah Manajemen Bisnis Dan Terapan Tahun XII No 2
D Setiagraha, Z Wahab, W Nailis
Citation : 3
Year : 2015
Physical Evidence Promotion on Consumer Decisions in Using Bowling Sport Services
International Journal of Social Sciences and Humanities 4 (3), 22-28, 0
MF Ariwibowo, Z Wahab, R Isnanta, I Isnurhadi
Citation : 3
Year : 0
Pengaruh brand image, brand ambassador, dan kualitas produk terhadap keputusan pembelian produk mustika ratu (studi pada mahasiswi Universitas Sriwjaya)
Srwijaya University, 2021
D Fadila, Z Wahab, I Isnurhadi
Citation : 3
Year : 2021
The Rise of Online Shopping with Augmented Reality, for the New Hope of Indonesian Economics Rebound
7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021 …, 2022
I Iisnawati, T Marwa, Z Wahab, MS Shihab
Citation : 3
Year : 2022
Assessing Consumers Perception on Multi-Channel Integration: A Study at Department Store in Palembang
7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021 …, 2022
D Yunita, M Adam, Z Wahab, I Andriana, A Maulana
Citation : 3
Year : 2022
The effect of social media advertising and face-to-face sales on purchase intention for customized products (case study of puncak jaya furniture)
International Journal of Business, Economics and Management 4 (1), 209-218, 2021
FB Khairolt, S Sulastri, Z Wahab, M Widiyanti
Citation : 3
Year : 2021
The influence of innovation on business performance mediated by the entrepreneurial spirit of pt pegadaian (persero) agents
Proceedings of the 11th Annual International Conference on Industrial …, 2021
J Prasetyo, SA Kadir, Z Wahab, MS Shihab
Citation : 3
Year : 2021
Price perception and product quality on gas purchasing decisions in PT. Pertamina EP asset 2
International Journal of Business, Economics and Management 3 (1), 134-139, 2020
S Iskandar, Z Wahab, M Widiyanti, M Adam
Citation : 3
Year : 2020
Analisis Pengaruh Brand Image dan Brand Awareness terhadap Brand Equity Obat Herbal Ekstrak Kulit Manggis “Mastin”(Studi Kasus Masyarakat Kota Palembang)
JEMBATAN 12 (2), 75-86, 2015
D Setiagraha, Z Wahab, W Nailis
Citation : 3
Year : 2015