Pengaruh Celebrity Endorser, Online Advertising dan Word of Mouth terhadap Minat Beli Konsumen pada E-Commerce Tokopedia
AMAR (Andalas Management Review) 4 (2), 16-31, 2020
MA Algiffary, Z Wahab, MS Shihab, M Widiyanti
Citation : 70
Year : 2020 |
Analisis Brand Equity dan Keputusan Pembelian (Studi Pada Pegadaian Syariah di Kota Palembang)
Journal of Management and Business Review 15 (1), 33-53, 2018
N Yansah, Z Wahab, MS Shihab
Citation : 52
Year : 2018 |
The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce
Jurnal Manajemen Motivasi 14 (1), 32-40, 2018
Z Wahab, MS Shihab, A Hanafi, HF Mavilinda
Citation : 43
Year : 2018 |
The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City
Jurnal Manajemen Motivasi 14 (1), 24-31, 2018
YA Putri, Z Wahab, MS Shihab, A Hanafi
Citation : 37
Year : 2018 |
Pengaruh Brand Image Dan Sales Promotion Terhadap Keputusan Pembelian Melalui Brand Equity (Survei Terhadap Nasabah Bank Bni Syariah Di Kota Palembang)
MIX: Jurnal Ilmiah Manajemen 9 (3), 293235, 2019
H Yuvita, Z Wahab, S Sulastri
Citation : 36
Year : 2019 |
Pengaruh harga, word of mouth dan citra merek terhadap keputusan pembelian dalam memilih event organizer (Studi kasus di Un Production)
Journal of Management and Business Review 16 (1), 43-70, 2019
N Wulanda, Z Wahab, A Widad
Citation : 23
Year : 2019 |
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Celebrity Endorsement Terhadap Minat Beli Konsumen: Studi Pada E-Commerce Zalora dengan Brand Image Sebagai Variabel Mediasi
Coopetition: Jurnal Ilmiah Manajemen 12 (3), 431-446, 2021
HW Wardhana, Z Wahab, MS Shihab, Y Yuliani
Citation : 19
Year : 2021 |
Customer perceived value dan customer trust: Identifikasi kepuasan dan loyalitas konsumen Go-Car
Journal of Management and Business Review 16 (1), 1-22, 2019
Y Resika, Z Wahab, MS Shihab
Citation : 18
Year : 2019 |
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pizza Hut di Kota Palembang
Jurnal Ilmiah Manajemen Bisnis Dan Terapan 13 (1), 27-40, 2016
I Kurniawan, Z Wahab, W Nailis
Citation : 18
Year : 2016 |
The Effect of Brand Image, Brand ambassador, and Product Quality on the Purchase Decision of Mustika Ratu Products (Study on Sriwijaya University Students)
International Journal of Social Sciences 4 (1), 182-189, 2021
D Fadila, Z Wahab, M Widiyanti
Citation : 17
Year : 2021 |